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If you’re a Hello Happy Skin follower or user, you’ll know that matcha is the not-so-secret ingredient found in ALL of our products. But what exactly is it and why do we love it so much? After discovering our 10 reasons why, we’re sure that you’ll love it too!

Derived from the Camellia Sinensis plant - exactly like green tea - but matcha is grown differently than regular green tea, meaning the nutrition profile is different. When you consume matcha or apply it, you’re consuming/applying the entire leaves, rather than an infusion of it, like regular teas.

With the best quality matcha coming from Japan, the tea plants are shaded for 20-30 days before harvesting, to protect them from direct sunlight. This gives it a dark green hue as chlorophyll and its amino acid content rises. This process basically supercharges the tea plants, boosting all types of nutrients within matcha compared with regular green tea. Once harvested, the veins and stems are removed by hand and the leaves are ground into a fine powder, meaning that if you drink or apply matcha topically, you’re receiving the benefits and nutrients of the entire leaf.

Below you’ll find our list of reasons why we love matcha and why it’s in all of our products:

  1. It’s an antioxidant powerhouse.
    With 137x more antioxidants than regular green tea, there’s a reason why people love it so matcha! Antioxidants protect, prevent, and limit free radical damage. Free radicals assault your skin, damage healthy skin cells and create oxidative stress, causing pigmentation, fine lines and wrinkles. - hit us with ALL the antioxidants you’ve got!
  2. Matcha can treat acne.
    Once again, EGCG and catechins (a family of phenolic antioxidants that EGCG is found in), have been proven to be effective at reducing sebum excretions and acne causing bacteria in the skin. By reducing sebum, EGCG can slow or stop the development of acne. This study explains its usefulness in the treatment of acne and oily skin.
  3. It can reduce the signs of ageing.
    Again we must give thanks to the existence of antioxidants: polyphenols in matcha minimise the natural breakdown of collagen in our skin and could prevent skin damage caused by sun exposure, including photoaging by attacking free radicals.
  4. Matcha can reduce inflammation.
    A major polyphenolic compound present in matcha, called EGCG (epigallocatechin-3-gallate) has been found to exhibit a wide range of therapeutic properties. In relation to the skin in particular it showed anti-inflammatory and anti-microbial effects against various chronic skin conditions such as acne, rosacea and psoriasis.
  5. It helps skin retain its moisture.
    This study found that applying a solution containing 6% green tea extract to the skin of participants increased moisture over a period of 30 days - so imagine green tea’s hyped up version, matcha! This indicates that it helps the skin to retain moisture and hydration, restoring overall skin tone when used consistently over a longer period of time.
  6. Matcha is detoxifying.
    The super high concentration of chlorophyll in matcha helps to eliminate chemicals from your body and when applied topically, detoxes from your skin’s pores and protects against outside pollutants.

Aside from these ah-mazing skin benefits, when consumed, matcha is even better… here are some reasons to go beyond adding matcha to your skin care regime and incorporate it to your diet too.

  1. Matcha boosts your metabolism.
    Consuming matcha can help your body burn calories 4x faster than normal and reduce excess fat storage thanks to a process called “thermogenesis.”
  2. It can relieve stress.
    A specific amino acid called L-Theanine, which is found abundantly in matcha, is found to promote feelings of relaxation and reduce feelings of stress, anxiety and irritability - all without making you drowsy. It also releases the natural caffeine found in matcha slowly into the blood, so you don’t get jittery or crash after the high has disappeared.
  3. Matcha can lower cholesterol.
    Specifically targeting and reducing LDL (the bad one) cholesterol and triglyceride levels and helping to prevent future instances of cardiovascular disease. A 2009 study found that matcha tea protects the liver and kidneys against damage by reducing total cholesterol and triglyceride levels, among other things.
  4. It’s believed to fight cancer.
    Thanks again to our favourite little but big catechin - EGCG - which is believed to be anti-carcinogenic in nature, studies have found that matcha can be useful in the prevention of cancer and inhibits the propagation of cancer stem cells.

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